"We're all reporters in the digital democracy"- Emily Bell
User-generated content has become the latest phenomenon to run through the mainstream media. It signals the change from media consumers as passive receptors for messages from newspapers, radio and television, to democratic media moguls.
The media has always thought of itself as complete- whilst in the past this would have meant publishing a daily letters page or running a duty log for "ordinary people" to crerate their own programmes. Journalism has always been about the repetitive cycle of creating, marketing and consuming. Over the past three years, media outlets such as the Internet, broadband delivery and digitised media, has affected the speed, volume and type of response from the users.
Digital equpiment such as mobile phones, digital camera and video recorders allow citizens caught up in a news event to record the event and post it on media outlets such as the Internet. For example, when the 2004 tsunami struck on Boxing Day and the terror attacks in London in July 2005, citizens were posting their own images and videos of the tragedies on the Internet just minutes after the events took place. This is a clear example of the phenomenon that is user-generated media.
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