Technology- what does the technology have to offer that is different from previous competitive technologies? What is your chosen technology? How is it marketed? Who is it marketed to? Which companies sell it and how much does it cost? Is it new media or old media being upgraded?
Institutions- How are media institutions converging media interests to increase profits? What new ways are they using to reach their target market?
Audience- How are traditional experiences of the media changing? What media institutions are being sacrificed in exchange for new media institutions? What are the advantages/ disadvantages of new media for the consumer? You will carry out audience research, asking opinions and investigating consumption patterns.
Issues- Will existing businesses/ institutions suffer as a consequence of the new media technology? Does it encourage/ discourage illegal activity? Is it generating any "moral panics?"
The Future- What would happen if the new media technology were to be developed further? Based on current media technologies potential, how could media customs be different in the future?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment