PS3- Sony PlayStation 3

• Sony Computer Entertainment's third video game console
• It is the upgrade from the PlayStation 2
• The PlayStation 3 competes against Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles
• Released on November 11th 2006 in Japan, November 17th 2006 in USA and on March 23rd 2007 in Europe
• It is available in two initial configurations: the 20 GB Basic model and the 60 GB Premium model.
• However, due to lack of consumer demand, the 20 GB Basic model was discontinued in the USA. This indicates that consumers are more interested in the model with the larger memory space, supporting the idea that society is becoming increasingly demanding in relation to their digital interests and requirements.
• The PlayStation 3 controller features finer analog sensitivity, more trigger-like R2 and L2 buttons, a PS ("home") button, and a USB mini-B port for charging the internal battery and for wired play.
• The PlayStation 3 Memory Card Adaptor allows the consumer to transfer data from PlayStation and PlayStation 2 memory cards to the PlayStation 3's hard disk.
• In PC World's magazine list of “The Top 21 Tech Screwups of 2006,” the PlayStation 3 ranked eighth where it was criticised for being "late, expensive and incompatible". This indicates consumerism has reached a new level of demand and expectation of only the highest quality from new media in contemporary society.
• The PlayStation 3 originally cost £425 on its release.